You can’t just launch a voice over career without first considering all the voice over genres and deciding which genre is right for your natural talents. If you have a natural, everyday performance ability, you should consider commercial voice over, which includes commercials for all media types. One of the more lucrative voice over genres is promo voice over, which requires a projected, often animated narration style. Movie trailer narration is perhaps the most famous voice over category because of the booming, animated quality of the narrators. Narration for animation is one of the more challenging and fun voice over genres, and it requires you to be able to develop characters and stretch your vocal range. Audiobook voice over is narration for books on CD and requires a natural, storytelling ability. Industrial narration is great for voice actors who can sound natural, professional and authoritative. If you can speak in a natural, friendly and professional manner, consider phone-on-hold voice over as a career choice. Regardless of which voice over categories you’d like to work in, it’s a good idea to first get professional training to make sure you have the right skills and talents.